Microsoft has some good news to cheer about. The Windows 8 sales have now crossed the 60 million mark. That is impressive, considering the fact that this operating system was released back in August 2012, having since invoked mixed reactions in erstwhile Windows users. Many of them cannot help but make the Windows 7 vs Windows 8 comparison, and conclude that the former is more user-friendly.
Why the Windows 8 sales faltered initially
The Windows 7 vs Windows 8 comparison is inevitable. We will always compare the newly released version to its predecessor, especially since the new version is an expensive one like Windows 8. This is one of the things that Microsoft missed since the beginning.
They made radical changes to the user interface in many of the options in the Windows 8 OS, all the while assuming that the Windows users would simply get used to this. However, they did not. More and more complaints poured in to the Microsoft helpdesk inbox regarding the missing Start button, the difficulty in accessing many of the commonly used Windows options, the absence of the Restart and Shutdown buttons, etc.
Microsoft revamps the Windows 8 OS with the Windows 8.1 update
Taking cognisance of all these customer queries and grievances piled up over the few months after its release, Microsoft set out make some major changes to the new operating system. They understood the gist of the various Windows 7 vs Windows 8 posts found online, and was willing to bring back some of the simplicity of the Windows 7 OS, especially the Start button.
Many Windows 8 users have welcomed these changes and have since upgraded their system to Windows 8.1. The reviews have been all positive so far and Windows 8 sales – or, perhaps I should say Windows 8.1 sales – have picked up. These new sets of changes to the Windows 8 OS have taken the sales up to the 60 million mark.
What is remarkable here is that Microsoft went for an overall revamp of the Windows 8 OS, rather than releasing a fix or a service pack. This indeed points to the fact they needed to make a whole lot of changes in the new operating system.
Or, perhaps it is a marketing strategy like the way automobile makers recycle the same old product line, with some minor changes to the exterior of the car. At any rate, it seems to have worked.Google+